Need To Connect With More People...Customers...Other Businesses...Bloggers...But You Only Have 24 Hours?
One of the very interesting things in the education and homeschool space are the ways that businesses (big and small) often depend primarily on one method to reach their target audience. Maybe its paid advertising…maybe its organic…but few businesses do both well. Businesses want to get their product or service in front of more people…but they may have a limited email list or following.
There can be all kinds of factors that influence what kind of options we choose.
Does It Feel Like All the "Advertising" is Paid? And You Wish You Had A Way To Access More Organic Traffic?
In an economy where things feel uncertain…or where budgets fluctuate with the political or economic cycles, it is absolutely necessary to have all the tools necessary to market your resources….and stretch your marketing budget…beyond the normal options. Paid advertising can be a quick way to get a traffic infusion.
Organic is the long term sustainable model you want to use to help customers know…like and trust you.
Organic traffic helps you “show up everywhere” in all the places your customers hang out. But without a giant email list…or social media following…that reach only goes so far. Thankfully in the education and homeschool space, there is a vast network of businesses that know how to collaborate and promote each other’s success.
Paid Advertising
Organic Advertising
- Magazines (Ezines)
- Facebook Ads
- Ad Placement (Podcasts, Youtube, Blogs)
- Event Sponsorships
- Homeschool Conventions
- Online Summits
- Blog / Youtube Reviews
- Social Media Influencers
- Blog Posts (SEO)
- Social Media
- Collaborations With Bloggers and Businesses
- Speaking at Online Summits
- Affiliate Program
- Leveraging Someone Else’s Audience
- Lead Magnets / Tripwires
I Help Companies (Big Ones and Small) ...Think Outside the Box...
And Stretch Resources Beyond The Normal Models
The truth is…we don’t know what we don’t know. And even if we do…we only have 24 hours in a day to learn something new or implement what we know. I help businesses think outside the box, collaborate and grow…without relying solely on paid advertising. In my own business, I often do marketing promotions for brands…paid advertising. But that cycle has its limits. They used to say a potential customer needed to see your brand 7 times before you would buy….but today its many many times that…some saying up to 100 times! You NEED to be visible in all the places without breaking the bank!
Homeschooled 40 Years Ago?? Today a Mom of 9...and Education Brand Ally
As parents of 9 kids, we started homeschooling 17 years ago and we were so blessed in those early years by the diverse resources offered by homeschool and education companies.
I remember attending my first convention with a house full of toddlers and babies at home trying to teach my oldest….and my mind was blown!
None of that existed on such a large scale when I was homeschooled….my parents had to pick from a handful of choices and wing it!
Today, as an Education Brand Ally….it is my delight and joy to connect brands to families….and to build better business connections in the education space!
As a mom of biological and adopted children with all kinds of gifting…abilities and challenges, I know first hand that there is a great need for unique education solutions. Our children are not one-size fits all…and neither should their education be!
If You Are Ready To Think Outside The Box...And Combine The Best of Organic and Paid Advertising (or Just Go All In On One or The Other)...
I’m happy to help! Really…I love connecting with people…to share ideas, to build community and to leave tomorrow better than we found it today.
I’d love to do a 30 minute FREE zoom call and hear about your business, what you are working on and talk about ways you could grow your business.
Send me an email: [email protected]!
I’d love to chat.